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Pillar 1: Cultivate New Student Communities

1. Goal: Expand total enrollment (to 500 students by fall 2030) through strategic outreach and innovative recruitment.
   1. Strategy: Broaden high school engagement.
   2. Strategy: Optimize digital recruitment strategies.
   3. Strategy: Strengthen the School’s brand identity and external visibility.
2. Goal: Diversify academic offerings to meet evolving industry needs and student interests.
   1. Strategy: Launch new interdisciplinary dual majors.
   2. Strategy: Develop collaborative certificates and programs in high-growth fields.

Pillar 2: Championing Journalism in a Democratic Society

1. Goal: Deepen the school's commitment to civic engagement and public service in collaboration with KUNR, among others.
   1. Strategy: Empower students to produce content for public-facing outlets that generates external impact.
2. Goal: Lead local news innovation and combat information disorder.
   1. Strategy: Provide ongoing leadership for the revitalization of local news.
   2. Strategy: Scale community engagement programs.

Pillar 3: Delivering Transformational Learning and Industry Integration

1. Goal: Foster an inclusive environment that prioritizes student belonging, mental health, and career readiness.
   1. Strategy: Enhance student support systems to improve access, equity, and long-term career outcomes.
   2. Strategy: Sustain and expand mental health and resilience initiatives.
   3. Strategy: Increase participation in high-impact experiential learning.
2. Goal: Integrate writing excellence and professional skill development throughout the curriculum.
   1. Strategy: Implement a comprehensive writing mentor program for advanced courses beyond introductory levels.
3. Goal: Advance diversity and inclusion across the school by attracting and retaining diverse students, faculty, and staff, and embedding equitable practices throughout media education.
   1. Strategy: Embrace the shared responsibility to be informed of and uphold the school's diversity commitments, and encourage accountability to diversity as a social and democratic value on campus, in our communities, across the country, and in our media.
4. Goal: Bridge the gap between academia and industry through strategic partnerships and student club support.
   1. Strategy: Articulate explicit skill-development milestones and transparently outline broad perspective development.
   2. Strategy: Revitalize professional student chapters.

Pillar 4: Advancing Creativity and Distinction in Research and Graduate Education

1. Goal: Elevate the residential and online graduate experience to produce industry-leading scholars and practitioners.
   1. Strategy: Update the residential M.A.
2. Goal: Maintain the momentum and innovation of the online M.A. program.
   1. Strategy: Implement a cycle of regular course updates to ensure online content remains at the cutting edge of industry practice.
3. Goal: Increase federal grant involvement and scholarly output.
   1. Strategy: Foster health and science communication research.
4. Goal: Successfully launch and populate the Ph.D. program.
   1. Strategy: Scale research productivity.

Pillar 5: Ethical Innovation in Media, Technology, and Communication

1. Goal: Lead the university in the ethical application of emerging technologies.
   1. Strategy: Partner with specialized external organizations to host university-wide dialogues on AI and media ethics.
2. Goal: Establish health and science communication as a core institutional strength.
   1. Strategy: Build a robust Ph.D. pipeline specializing in health and science communication. 
   2. Strategy: Maintain and enhance the region's leadership in health and science storytelling.